I Work At for Google Chrome

I Work At: A Chrome Extension for Customizing Google Tag Manager Behavior

I Work At is a free Chrome extension developed by steve.robinson in the Browsers category, specifically under Add-ons & Tools. This extension serves a simple yet valuable purpose - it sends signals to the dataLayer that can be used to change the behavior of Google Tag Manager (GTM) for internal employees or agencies.

The main feature of I Work At is its ability to send the name of the user's employer to GTM. This allows GTM to make different choices or send data to different places depending on whether the user is on their employer's website or a client's website.

When the extension is installed and enabled, it makes two pushes to the GTM dataLayer. First, it sets a single value of "iWorkAtEnabled" to true, indicating that the plugin is installed and enabled. Second, it triggers the event "i-work-at-loaded" and includes a variable called "iWorkAt" that contains the name of the user's employer as entered into the plugin.

With I Work At, users can easily customize the behavior of GTM based on their employer, allowing for more tailored data tracking and analysis. This extension provides a convenient solution for internal employees and agencies working with GTM.